Coverart for item
The Resource --Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers, Graham Cairns

--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers, Graham Cairns

Label
--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers
Title
--Deciphering advertising, art and architecture
Title remainder
new persuasion techniques for sophisticated consumers
Statement of responsibility
Graham Cairns
Title variation
Advertising, art and architecture
Creator
Subject
Language
eng
Cataloging source
CaONFJC
http://library.link/vocab/creatorName
Cairns, Graham
Illustrations
illustrations
Index
index present
LC call number
NC997
LC item number
.C35 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Commercial art
  • Advertising
  • Advertising campaigns
  • Stores, Retail
  • Consumer behavior
Label
--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers, Graham Cairns
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 127-136) and index
Contents
Machine generated contents note: pt. 1 SEMIOTICS -- ch. 1 Classic Semiotic Strategies -- A Theoretical Grounding -- Visual Promotional Messages -- Semiotic Complexities -- Celebrity Architecture -- ch. 2 Associative Architecture -- Fusing Architecture and Advertising: Din Associates and French Connection -- The Synthesis of Space and Product: John Pawson and Calvin Klein -- The Building as Image: Claudio Silvestrin and Giorgio Armani -- pt. 2 POST-STRUCTURALISM -- ch. 3 The Epoch of Post-Structural Advertising -- New Concepts in Communication -- Advertising and the Unfathomable: Diesel -- Self-Reflexive Complexity: Timberland -- Shock and News: Benetton -- ch. 4 The Post-Structural Architecture of Promotion -- Complexity, Contradiction and Impact: Nigel Coates and Jigsaw -- Fashion Politick: Comme des Garcons -- The Origins of a Prototype: Jun Aoki and Louis Vuitton -- pt. 3 PHENOMENOLOGY -- ch. 5 The Phenomenology of Advertising -- New Strategies of Influence -- The Disappearance of the Advert -- The Publicity Behind Culture -- News and Information as Promotion -- ch. 6 The Phenomenology of Retail -- An Advertising Agency: Gehry, Kipping and Miyake -- Retail Architecture as Art Installation: Vexed Generation -- The Theatre of Architectural Publicity: OMA and Prada
Control code
ocn709894360
Dimensions
23 cm.
Extent
139 p.
Isbn
9781907471155
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)709894360
Label
--Deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers, Graham Cairns
Publication
Bibliography note
Includes bibliographical references (p. 127-136) and index
Contents
Machine generated contents note: pt. 1 SEMIOTICS -- ch. 1 Classic Semiotic Strategies -- A Theoretical Grounding -- Visual Promotional Messages -- Semiotic Complexities -- Celebrity Architecture -- ch. 2 Associative Architecture -- Fusing Architecture and Advertising: Din Associates and French Connection -- The Synthesis of Space and Product: John Pawson and Calvin Klein -- The Building as Image: Claudio Silvestrin and Giorgio Armani -- pt. 2 POST-STRUCTURALISM -- ch. 3 The Epoch of Post-Structural Advertising -- New Concepts in Communication -- Advertising and the Unfathomable: Diesel -- Self-Reflexive Complexity: Timberland -- Shock and News: Benetton -- ch. 4 The Post-Structural Architecture of Promotion -- Complexity, Contradiction and Impact: Nigel Coates and Jigsaw -- Fashion Politick: Comme des Garcons -- The Origins of a Prototype: Jun Aoki and Louis Vuitton -- pt. 3 PHENOMENOLOGY -- ch. 5 The Phenomenology of Advertising -- New Strategies of Influence -- The Disappearance of the Advert -- The Publicity Behind Culture -- News and Information as Promotion -- ch. 6 The Phenomenology of Retail -- An Advertising Agency: Gehry, Kipping and Miyake -- Retail Architecture as Art Installation: Vexed Generation -- The Theatre of Architectural Publicity: OMA and Prada
Control code
ocn709894360
Dimensions
23 cm.
Extent
139 p.
Isbn
9781907471155
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)709894360

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