Coverart for item
The Resource About face : the secrets of emotionally effective advertising, Dan Hill

About face : the secrets of emotionally effective advertising, Dan Hill

Label
About face : the secrets of emotionally effective advertising
Title
About face
Title remainder
the secrets of emotionally effective advertising
Statement of responsibility
Dan Hill
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Hill, Dan
Dewey number
659.101/9
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5822
LC item number
.H515 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Decision making
  • Advertising
  • Emotions
Label
About face : the secrets of emotionally effective advertising, Dan Hill
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [175]-183) and index
Contents
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
Control code
ocn606053916
Dimensions
25 cm.
Extent
xii, 196 p.
Isbn
9780749457570
Lccn
2010013860
Other physical details
ill., maps
System control number
(OCoLC)606053916
Label
About face : the secrets of emotionally effective advertising, Dan Hill
Publication
Bibliography note
Includes bibliographical references (p. [175]-183) and index
Contents
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
Control code
ocn606053916
Dimensions
25 cm.
Extent
xii, 196 p.
Isbn
9780749457570
Lccn
2010013860
Other physical details
ill., maps
System control number
(OCoLC)606053916

Library Locations

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