Coverart for item
The Resource Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse

Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse

Label
Boeing versus Airbus : the inside story of the greatest international competition in business
Title
Boeing versus Airbus
Title remainder
the inside story of the greatest international competition in business
Statement of responsibility
John Newhouse
Title variation
Boeing vs. Airbus
Creator
Subject
Language
eng
Summary
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
Cataloging source
DLC
http://library.link/vocab/creatorName
Newhouse, John
Dewey number
338.7/629133340944
Index
index present
LC call number
HD9711.U64
LC item number
B646 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Boeing Company
  • Airbus Industrie
  • Aircraft industry
  • Aircraft industry
  • Competition, International
Label
Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 229-240) and index
Contents
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less
Control code
ocm71800503
Dimensions
25 cm.
Edition
1st ed.
Extent
xiii, 254 p.
Isbn
9781400043361
Lccn
2006030611
System control number
(OCoLC)71800503
Label
Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
Link
Publication
Bibliography note
Includes bibliographical references (p. 229-240) and index
Contents
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less
Control code
ocm71800503
Dimensions
25 cm.
Edition
1st ed.
Extent
xiii, 254 p.
Isbn
9781400043361
Lccn
2006030611
System control number
(OCoLC)71800503

Library Locations

    • Yuma County Heritage LibraryBorrow it
      350 Third Ave, Yuma, AZ, 85364, US
      32.7205827 -114.6233345
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