Borrow it
Coverart for item
The Resource Building a business of politics : the rise of political consulting and the transformation of American democracy, Adam Sheingate

Building a business of politics : the rise of political consulting and the transformation of American democracy, Adam Sheingate

Creator
Author
Summary
Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era--Provided by publisher
Language
eng
Work
Publication
Extent
xi, 282 pages
Contents
  • The business of politics
  • Publicity and the public
  • Professional propaganda
  • The art and science of politics
  • A business takes shape
  • Advertising politics
  • The consolidation of control
  • The business of digital politics
  • The evolution of political work
  • Appendix: Estimating the size of the political consulting industry
Isbn
9780190217198
Instance
Label
Building a business of politics : the rise of political consulting and the transformation of American democracy
Title
Building a business of politics
Title remainder
the rise of political consulting and the transformation of American democracy
Statement of responsibility
Adam Sheingate
Title variation
Rise of political consulting and the transformation of American democracy
Creator
Author
Subject
Language
eng
Summary
Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era--Provided by publisher
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Sheingate, Adam D.
Dewey number
324.0973
Index
index present
LC call number
JK2281
LC item number
.S498 2016
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in postwar American political development
http://library.link/vocab/subjectName
  • Political consultants
  • Democracy
  • United States
Label
Building a business of politics : the rise of political consulting and the transformation of American democracy, Adam Sheingate
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The business of politics -- Publicity and the public -- Professional propaganda -- The art and science of politics -- A business takes shape -- Advertising politics -- The consolidation of control -- The business of digital politics -- The evolution of political work -- Appendix: Estimating the size of the political consulting industry
Control code
ocn908373924
Dimensions
24 cm.
Extent
xi, 282 pages
Isbn
9780190217198
Lccn
2015025441
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)908373924
Label
Building a business of politics : the rise of political consulting and the transformation of American democracy, Adam Sheingate
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The business of politics -- Publicity and the public -- Professional propaganda -- The art and science of politics -- A business takes shape -- Advertising politics -- The consolidation of control -- The business of digital politics -- The evolution of political work -- Appendix: Estimating the size of the political consulting industry
Control code
ocn908373924
Dimensions
24 cm.
Extent
xi, 282 pages
Isbn
9780190217198
Lccn
2015025441
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)908373924

Subject

Member of

Library Locations

    • Academic LibraryBorrow it
      2020 S. Avenue 8E, Yuma, AZ, 85366, US
      32.6910976 -114.6289698

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Yuma County Library District. Additional terms may apply to data associated with third party namespaces.
Processing Feedback ...