Coverart for item
The Resource Conversation marketing : how to be relevant and engage your customer by speaking human, Kevin Lund ; foreword by Joe Pulizzi, (SOUND RECORDING)

Conversation marketing : how to be relevant and engage your customer by speaking human, Kevin Lund ; foreword by Joe Pulizzi, (SOUND RECORDING)

Label
Conversation marketing : how to be relevant and engage your customer by speaking human
Title
Conversation marketing
Title remainder
how to be relevant and engage your customer by speaking human
Statement of responsibility
Kevin Lund ; foreword by Joe Pulizzi
Creator
Contributor
Author
Narrator
Subject
Language
eng
Summary
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers
Member of
Cataloging source
RECBC
http://library.link/vocab/creatorName
Lund, Kevin
Dewey number
658.8/12
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Austin Rising
http://library.link/vocab/relatedWorkOrContributorName
  • Pulizzi, Joe
  • Rising, Austin
  • Recorded Books, Inc
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business
  • Customer relations
Transposition and arrangement
not applicable
http://bibfra.me/vocab/relation/writerofforeword
T0tgKc5RzgA
Label
Conversation marketing : how to be relevant and engage your customer by speaking human, Kevin Lund ; foreword by Joe Pulizzi, (SOUND RECORDING)
Instantiates
Publication
Copyright
Capture and storage technique
digital storage
Carrier category
audio disc
Carrier category code
  • sd
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
on1119625284
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged.
Extent
4 audio discs (4 hr., 45 min.)
Groove width / pitch
not applicable
Isbn
9781980043928
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Media category
audio
Media MARC source
rdamedia
Media type code
  • s
Other physical details
digital
Publisher number
CA0627
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)1119625284
Tape configuration
not applicable
Tape width
not applicable
Label
Conversation marketing : how to be relevant and engage your customer by speaking human, Kevin Lund ; foreword by Joe Pulizzi, (SOUND RECORDING)
Publication
Copyright
Capture and storage technique
digital storage
Carrier category
audio disc
Carrier category code
  • sd
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
on1119625284
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged.
Extent
4 audio discs (4 hr., 45 min.)
Groove width / pitch
not applicable
Isbn
9781980043928
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Media category
audio
Media MARC source
rdamedia
Media type code
  • s
Other physical details
digital
Publisher number
CA0627
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)1119625284
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Yuma County Main LibraryBorrow it
      2951 S. 21st Dr, Yuma, AZ, 85364, US
      32.7053273 -114.6461849
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