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The Resource Digital assassination : protecting your reputation, brand, or business against online attacks, Richard Torrenzano and Mark Davis

Digital assassination : protecting your reputation, brand, or business against online attacks, Richard Torrenzano and Mark Davis

Label
Digital assassination : protecting your reputation, brand, or business against online attacks
Title
Digital assassination
Title remainder
protecting your reputation, brand, or business against online attacks
Statement of responsibility
Richard Torrenzano and Mark Davis
Creator
Contributor
Subject
Language
eng
Summary
"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Torrenzano, Richard
Dewey number
005
Index
index present
LC call number
HM1236
LC item number
.T67 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1955-
http://library.link/vocab/relatedWorkOrContributorName
Davis, Mark W.
http://library.link/vocab/subjectName
  • Public opinion
  • Reputation
  • Internet
  • BUSINESS & ECONOMICS
  • COMPUTERS
  • BUSINESS & ECONOMICS
  • Internet
  • Public opinion
Label
Digital assassination : protecting your reputation, brand, or business against online attacks, Richard Torrenzano and Mark Davis
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The seventh sword of digital assassination: clandestine combat
  • Swimming in the silicon sea
  • The seven shields of digital assassination
  • The digital mosh pit
  • America's first bloggers
  • The first sword of digital assassination: new media mayhem
  • The second sword of digital assassination: silent slashers
  • The third sword of digital assassination: evil clones
  • The fourth sword of digital assassination: human flesh search engines
  • The fifth sword of digital assassination: jihad by proxy
  • The sixth sword of digital assassination: truth remix
Control code
ocn707969330
Dimensions
24 cm
Edition
1st ed.
Extent
viii, 289 pages
Isbn
9780312617912
Isbn Type
(hardback)
Lccn
2011025849
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)707969330
Label
Digital assassination : protecting your reputation, brand, or business against online attacks, Richard Torrenzano and Mark Davis
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The seventh sword of digital assassination: clandestine combat
  • Swimming in the silicon sea
  • The seven shields of digital assassination
  • The digital mosh pit
  • America's first bloggers
  • The first sword of digital assassination: new media mayhem
  • The second sword of digital assassination: silent slashers
  • The third sword of digital assassination: evil clones
  • The fourth sword of digital assassination: human flesh search engines
  • The fifth sword of digital assassination: jihad by proxy
  • The sixth sword of digital assassination: truth remix
Control code
ocn707969330
Dimensions
24 cm
Edition
1st ed.
Extent
viii, 289 pages
Isbn
9780312617912
Isbn Type
(hardback)
Lccn
2011025849
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)707969330

Library Locations

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