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The Resource Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky

Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky

Label
Feminist perspectives on advertising : what's the big idea?
Title
Feminist perspectives on advertising
Title remainder
what's the big idea?
Statement of responsibility
edited by Kim Golombisky
Contributor
Editor
Subject
Language
eng
Summary
"This book applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies."--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
659.101
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.F44 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Golombisky, Kim
http://library.link/vocab/subjectName
  • Advertising
  • Advertising and women
  • Feminist theory
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Black Women's Hair Politics in Advertising
  • Natalie A. Mitchell and Angelica Morris
  • Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising
  • Roseann M. Mandziuk
  • Part II: ADVERTISING BODY POLITICS
  • Lesbian Consumers and the Myth of an LGBT Consumer Market
  • Gillian W. Oakenfull
  • Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective
  • Ella Houston
  • Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked
  • Acknowledgements
  • Kim Golombisky
  • Corporeal Commodification: Chinese Women's Bodies as Advertisements
  • Carol M. Liebler, Li Chen, and Anqi Peng
  • Part III: MEDIA REPS
  • Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005
  • Janie Marie Collins
  • The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices?
  • Grace Diabah
  • Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising
  • Jennifer Ford Stamps and Kim Golombisky
  • Foreword
  • Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News
  • Angela T. Ragusa
  • Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT
  • We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising
  • Whitney Peoples
  • "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand
  • Dunja Antunovic and Michelle Rodino-Colocino
  • The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising
  • Cara Okopny
  • Index
  • Jean Kilbourne
  • About the contributors
  • Part I: HISTORICIZE THIS!
  • An Introduction to Some Big Ideas for Critical Feminist Advertising Studies
  • Kim Golombisky
  • From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising
  • Patricia G. Davis
Control code
on1050956673
Dimensions
24 cm
Extent
xiv, 381 pages
Isbn
9781498528320
Lccn
2018042614
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1050956673
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Black Women's Hair Politics in Advertising
  • Natalie A. Mitchell and Angelica Morris
  • Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising
  • Roseann M. Mandziuk
  • Part II: ADVERTISING BODY POLITICS
  • Lesbian Consumers and the Myth of an LGBT Consumer Market
  • Gillian W. Oakenfull
  • Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective
  • Ella Houston
  • Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked
  • Acknowledgements
  • Kim Golombisky
  • Corporeal Commodification: Chinese Women's Bodies as Advertisements
  • Carol M. Liebler, Li Chen, and Anqi Peng
  • Part III: MEDIA REPS
  • Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005
  • Janie Marie Collins
  • The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices?
  • Grace Diabah
  • Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising
  • Jennifer Ford Stamps and Kim Golombisky
  • Foreword
  • Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News
  • Angela T. Ragusa
  • Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT
  • We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising
  • Whitney Peoples
  • "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand
  • Dunja Antunovic and Michelle Rodino-Colocino
  • The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising
  • Cara Okopny
  • Index
  • Jean Kilbourne
  • About the contributors
  • Part I: HISTORICIZE THIS!
  • An Introduction to Some Big Ideas for Critical Feminist Advertising Studies
  • Kim Golombisky
  • From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising
  • Patricia G. Davis
Control code
on1050956673
Dimensions
24 cm
Extent
xiv, 381 pages
Isbn
9781498528320
Lccn
2018042614
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1050956673

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