Coverart for item
The Resource Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta

Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta

Label
Frenemies : the epic disruption of the ad business (and everything else)
Title
Frenemies
Title remainder
the epic disruption of the ad business (and everything else)
Statement of responsibility
Ken Auletta
Creator
Author
Subject
Language
eng
Summary
An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar
Cataloging source
DLC
http://library.link/vocab/creatorName
Auletta, Ken
Dewey number
659.10973
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertising
  • Marketing
Label
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
Control code
on1007552805
Dimensions
25 cm
Extent
358 pages
Isbn
9780735220867
Lccn
2018006195
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)1007552805
Label
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
Control code
on1007552805
Dimensions
25 cm
Extent
358 pages
Isbn
9780735220867
Lccn
2018006195
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)1007552805

Library Locations

    • Yuma County Main LibraryBorrow it
      2951 S. 21st Dr, Yuma, AZ, 85364, US
      32.7053273 -114.6461849
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