Coverart for item
The Resource Google Analytics and Google Tag Manager, Tabatha Farney

Google Analytics and Google Tag Manager, Tabatha Farney

Label
Google Analytics and Google Tag Manager
Title
Google Analytics and Google Tag Manager
Statement of responsibility
Tabatha Farney
Creator
Contributor
Author
Issuing body
Subject
Language
eng
Summary
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing google Analytics tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare's LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment
Member of
Cataloging source
YDX
http://library.link/vocab/creatorName
Farney, Tabatha
Illustrations
illustrations
Index
no index present
LC call number
TK5105.885 .F36 2016
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
American Library Association
Series statement
Library technology reports,
Series volume
vol. 52 / no. 7
http://library.link/vocab/subjectName
  • Online information services
  • Libraries
  • Information retrieval
  • Internet searching
Label
Google Analytics and Google Tag Manager, Tabatha Farney
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Getting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics
Control code
ocn957134391
Dimensions
28 cm
Extent
42 pages
Isbn
9780838959763
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)957134391
Label
Google Analytics and Google Tag Manager, Tabatha Farney
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Getting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics
Control code
ocn957134391
Dimensions
28 cm
Extent
42 pages
Isbn
9780838959763
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)957134391

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