Coverart for item
The Resource Hospitality marketing and consumer behavior : creating memorable experiences, edited by Vinnie Jauhari, PhD

Hospitality marketing and consumer behavior : creating memorable experiences, edited by Vinnie Jauhari, PhD

Label
Hospitality marketing and consumer behavior : creating memorable experiences
Title
Hospitality marketing and consumer behavior
Title remainder
creating memorable experiences
Statement of responsibility
edited by Vinnie Jauhari, PhD
Contributor
Editor
Subject
Language
eng
Cataloging source
DLC
Dewey number
647.94068/8
Index
index present
LC call number
TX911.3.M3
LC item number
H674 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Jauhari, Vinnie
http://library.link/vocab/subjectName
  • Hospitality industry
  • Consumer behavior
  • Accueil (Tourisme)
  • Consommateurs
Label
Hospitality marketing and consumer behavior : creating memorable experiences, edited by Vinnie Jauhari, PhD
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Consumer experiences : an introduction / Vinnie Jauhari -- Creating memorable consumer experiences : insights from the hospitality and tourism industry / Navdeep Kaur Kular -- Creating memorable experiences : lessons from the world's top 10 hotels / Halimin Herjanto and Sanjaya S. Gaur -- Dimensional analysis of customer experience in the civil aviation sector / Vinay Chauhan and Deepak Manhas -- Dimensions of retail service convenience in emerging market settings : a qualitative investigation / Shaphali Gupta and Dinesh Sharma -- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA / Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin -- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry / Sonia Bharwani and Vinnie Jauhari -- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region / Gaurav Tripathi and Kartik Dave -- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay / H.G. Parsa, Kirti Dutta, and David Njite -- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets / Anjana Singh and Kamal Manaktola -- Managing technologies for consumer engagement / Parul Wasan -- Social media and engaging with consumers in the hospitality sector / Navdeep Kaur Kular -- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator / Parul G Munjal and Sandeep Munjal
Control code
ocn966314896
Dimensions
24 cm.
Extent
xviii, 360 pages
Isbn
9781771883788
Lccn
2016057229
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)966314896
Label
Hospitality marketing and consumer behavior : creating memorable experiences, edited by Vinnie Jauhari, PhD
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Consumer experiences : an introduction / Vinnie Jauhari -- Creating memorable consumer experiences : insights from the hospitality and tourism industry / Navdeep Kaur Kular -- Creating memorable experiences : lessons from the world's top 10 hotels / Halimin Herjanto and Sanjaya S. Gaur -- Dimensional analysis of customer experience in the civil aviation sector / Vinay Chauhan and Deepak Manhas -- Dimensions of retail service convenience in emerging market settings : a qualitative investigation / Shaphali Gupta and Dinesh Sharma -- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA / Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin -- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry / Sonia Bharwani and Vinnie Jauhari -- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region / Gaurav Tripathi and Kartik Dave -- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay / H.G. Parsa, Kirti Dutta, and David Njite -- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets / Anjana Singh and Kamal Manaktola -- Managing technologies for consumer engagement / Parul Wasan -- Social media and engaging with consumers in the hospitality sector / Navdeep Kaur Kular -- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator / Parul G Munjal and Sandeep Munjal
Control code
ocn966314896
Dimensions
24 cm.
Extent
xviii, 360 pages
Isbn
9781771883788
Lccn
2016057229
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)966314896

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