The Resource Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux
Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux
Resource Information
The item Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Yuma County Library District.This item is available to borrow from 1 library branch.
Resource Information
The item Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Yuma County Library District.
This item is available to borrow from 1 library branch.
- Extent
- xxiv, 453 p.
- Contents
-
- Ch. 1. Beginning at the beginning : the context for everything else
- ch. 2. The red pants factor : a story about the power of questioning
- ch. 3. Key components of effective organizations : part of the larger context for this work
- ch. 4. What relationships are and why we have them : the art of human interaction
- ch. 5. Five rather deadly sins : warnings about relationships and solicitation
- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts
- ch. 7. Identify the predisposed : finding new prospects for your organization
- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time
- ch. 9. Emotions : the decision makers
- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you
- ch. 11. Creating your relationship-building plan : write it down
- ch. 12. Planning donor communications : stay in touch
- ch. 13. Characteristics of effective communications : how the sausage gets made
- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice
- ch. 15. Telling a story : then what happened?
- ch. 16. Communications and social styles : did you see what I mean?
- ch. 17. Conversation nurtures relationships : asking questions to learn more
- ch. 18. The case for support : why should anyone give you money?
- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors
- ch. 20. The web site home page : click, search, do, read? : not so much
- ch. 21. Tips for writing : think first, write later
- ch. 22. Readability : visual aspects of good communication
- ch. 23. Monitoring progress and measuring results : how effective are your communications?
- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program?
- ch. 25. Coda : philanthropy's moral dilemma
- Isbn
- 9780470080399
- Label
- Keep your donors : the guide to better communications & stronger relationships
- Title
- Keep your donors
- Title remainder
- the guide to better communications & stronger relationships
- Statement of responsibility
- Tom Ahern, Simone Joyaux
- Language
- eng
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Ahern, Tom
- Dewey number
- 658.15224
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Joyaux, Simone P
- http://library.link/vocab/subjectName
-
- Fund raising
- Nonprofit organizations
- Business communication
- Customer relations
- Label
- Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux
- Bibliography note
- Includes bibliographical references (p. 431-433) and index
- Contents
- Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma
- Control code
- ocn166873248
- Dimensions
- 26 cm.
- Extent
- xxiv, 453 p.
- Isbn
- 9780470080399
- Lccn
- 2008295103
- Other physical details
- ill.
- System control number
- (OCoLC)166873248
- Label
- Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux
- Bibliography note
- Includes bibliographical references (p. 431-433) and index
- Contents
- Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma
- Control code
- ocn166873248
- Dimensions
- 26 cm.
- Extent
- xxiv, 453 p.
- Isbn
- 9780470080399
- Lccn
- 2008295103
- Other physical details
- ill.
- System control number
- (OCoLC)166873248
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.yumalibrary.org/portal/Keep-your-donors--the-guide-to-better/BxGtJBde2YQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.yumalibrary.org/portal/Keep-your-donors--the-guide-to-better/BxGtJBde2YQ/">Keep your donors : the guide to better communications & stronger relationships, Tom Ahern, Simone Joyaux</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.yumalibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.yumalibrary.org/">Yuma County Library District</a></span></span></span></span></div>
