Coverart for item
The Resource Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy and Cheryl LaGuardia

Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy and Cheryl LaGuardia

Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians
Title
Marketing your library's electronic resources
Title remainder
a how-to-do-it manual for librarians
Statement of responsibility
Marie R. Kennedy and Cheryl LaGuardia
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Kennedy, Marie R
Dewey number
025.2/84
Illustrations
illustrations
Index
index present
Language note
Text in English
LC call number
Z692.C65
LC item number
K46 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
LaGuardia, Cheryl
Series statement
How-to-do-it manual for librarians
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Digital libraries
  • Electronic information resources
  • Libraries
Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy and Cheryl LaGuardia
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. How to design your marketing plan. Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part 2. Sample marketing plan reports. Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELny, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7. Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016
Control code
ocn988027939
Dimensions
28 cm
Edition
Second edition.
Extent
xxi, 218 pages
Isbn
9780838915653
Lccn
2017015818
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
regular print
System control number
(OCoLC)988027939
Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy and Cheryl LaGuardia
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. How to design your marketing plan. Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part 2. Sample marketing plan reports. Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELny, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7. Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016
Control code
ocn988027939
Dimensions
28 cm
Edition
Second edition.
Extent
xxi, 218 pages
Isbn
9780838915653
Lccn
2017015818
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
regular print
System control number
(OCoLC)988027939

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