Coverart for item
The Resource Promotion and integrated marketing communications, Richard J. Semenik

Promotion and integrated marketing communications, Richard J. Semenik

Label
Promotion and integrated marketing communications
Title
Promotion and integrated marketing communications
Statement of responsibility
Richard J. Semenik
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Semenik, Richard J
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5837
LC item number
.S45 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Communication in marketing
Label
Promotion and integrated marketing communications, Richard J. Semenik
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Control code
ocm45556231
Dimensions
29 cm.
Extent
xxxix, 582 p.
Isbn
9780324062533
Isbn Type
(core text with Info Trac)
Lccn
00068752
Other physical details
ill. (some col.)
System control number
(Sirsi) i0324062532
Label
Promotion and integrated marketing communications, Richard J. Semenik
Publication
Bibliography note
Includes bibliographical references and indexes
Control code
ocm45556231
Dimensions
29 cm.
Extent
xxxix, 582 p.
Isbn
9780324062533
Isbn Type
(core text with Info Trac)
Lccn
00068752
Other physical details
ill. (some col.)
System control number
(Sirsi) i0324062532

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