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The Resource Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas, John Pollack

Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas, John Pollack

Label
Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas
Title
Shortcut
Title remainder
how analogies reveal connections, spark innovation, and sell our greatest ideas
Statement of responsibility
John Pollack
Creator
Author
Subject
Language
eng
Summary
"A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Pollack, John
Dewey number
808/.032
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • English language
  • Creative thinking
  • Business communication
  • Analogy
  • Sociolinguistics
Label
Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas, John Pollack
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 213-230) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: Boarding the ship of state -- chapter 1: Apples to oranges: how our analogical instinct fuels thought -- chapter 2: Three strikes and you're out: how analogies shape outcomes -- chapter 3: The Model T-bone: how analogies spark innovation -- chapter 4 : Morning in America: how analogies persuade -- chapter 5: Seeing the big picture: how we can choose better analogies
Control code
ocn873005946
Dimensions
22 cm
Extent
xiv, 238 pages
Isbn
9781592408498
Isbn Type
(hardback)
Lccn
2014009895
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)873005946
Label
Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas, John Pollack
Publication
Bibliography note
Includes bibliographical references (pages 213-230) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: Boarding the ship of state -- chapter 1: Apples to oranges: how our analogical instinct fuels thought -- chapter 2: Three strikes and you're out: how analogies shape outcomes -- chapter 3: The Model T-bone: how analogies spark innovation -- chapter 4 : Morning in America: how analogies persuade -- chapter 5: Seeing the big picture: how we can choose better analogies
Control code
ocn873005946
Dimensions
22 cm
Extent
xiv, 238 pages
Isbn
9781592408498
Isbn Type
(hardback)
Lccn
2014009895
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)873005946

Library Locations

    • Yuma County Main LibraryBorrow it
      2951 S. 21st Dr, Yuma, AZ, 85364, US
      32.7053273 -114.6461849
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