Coverart for item
The Resource The affluent consumer : marketing and selling the luxury lifestyle, Ronald D. Michman and Edward M. Mazze

The affluent consumer : marketing and selling the luxury lifestyle, Ronald D. Michman and Edward M. Mazze

Label
The affluent consumer : marketing and selling the luxury lifestyle
Title
The affluent consumer
Title remainder
marketing and selling the luxury lifestyle
Statement of responsibility
Ronald D. Michman and Edward M. Mazze
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Michman, Ronald D
Dewey number
658.8/343
Index
index present
LC call number
HF5415.33.U6
LC item number
M53 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mazze, Edward M
http://library.link/vocab/subjectName
  • Affluent consumers
  • Luxuries
  • Target marketing
Label
The affluent consumer : marketing and selling the luxury lifestyle, Ronald D. Michman and Edward M. Mazze
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [175]-185) and index
Contents
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions
Control code
ocm70230734
Dimensions
25 cm.
Extent
x, 194 p.
Isbn
9780275992828
Lccn
2006021766
System control number
(OCoLC)70230734
Label
The affluent consumer : marketing and selling the luxury lifestyle, Ronald D. Michman and Edward M. Mazze
Publication
Bibliography note
Includes bibliographical references (p. [175]-185) and index
Contents
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions
Control code
ocm70230734
Dimensions
25 cm.
Extent
x, 194 p.
Isbn
9780275992828
Lccn
2006021766
System control number
(OCoLC)70230734

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