The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
Resource Information
The item The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author] represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Yuma County Library District.This item is available to borrow from 1 library branch.
Resource Information
The item The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author] represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Yuma County Library District.
This item is available to borrow from 1 library branch.
- Summary
- The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
- Language
- eng
- Extent
- xii, 301 pages, 7 pages
- Note
-
- Originally published: Boston : Little, Brown, 2000, first Back Bay paperback ed., January 2002
- Reading group guide copyright 2013; excerpt from David and Goliath © 2013 by Malcolm Gladwell
- Includes a Reading Group Guide and a excerpt from the authors next book, David and Goliath
- Contents
-
- Introduction
- Three rules of epidemics
- Law of the few: connectors, mavens, and salesmen
- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus
- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime
- Power Of Context (Part Two): Magic number one hundred and fifty
- Case Study: Rumors, sneakers, and the power of translation
- Case Study: Suicide, smoking, and the search for the un-sticky cigarette
- Conclusion: Focus, test, and believe
- Afterword: Tipping point lessons from the real world
- Endnotes
- Acknowledgments
- Index
- Reading group guide
- Excerpt from David and Goliath
- Isbn
- 9780316346627
- Label
- The tipping point : how little things can make a big difference
- Title
- The tipping point
- Title remainder
- how little things can make a big difference
- Statement of responsibility
- Malcolm Gladwell ; [with a new afterword by the author]
- Title variation
- How little things can make a big difference
- Language
- eng
- Summary
- The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
- Cataloging source
- UOI
- http://library.link/vocab/creatorDate
- 1963-
- http://library.link/vocab/creatorName
- Gladwell, Malcolm
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HM1033
- LC item number
- .G53 2013
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Social psychology
- Contagion (Social psychology)
- Causation
- Context effects (Psychology)
- Social Behavior
- Psychology, Social
- Diffusion of Innovation
- Leadership
- Marketing
- Group Processes
- Label
- The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
- Note
-
- Originally published: Boston : Little, Brown, 2000, first Back Bay paperback ed., January 2002
- Reading group guide copyright 2013; excerpt from David and Goliath © 2013 by Malcolm Gladwell
- Includes a Reading Group Guide and a excerpt from the authors next book, David and Goliath
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction -- Three rules of epidemics -- Law of the few: connectors, mavens, and salesmen -- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime -- Power Of Context (Part Two): Magic number one hundred and fifty -- Case Study: Rumors, sneakers, and the power of translation -- Case Study: Suicide, smoking, and the search for the un-sticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath
- Control code
- ocn870904019
- Dimensions
- 21 cm
- Extent
- xii, 301 pages, 7 pages
- Isbn
- 9780316346627
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)870904019
- Label
- The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
- Note
-
- Originally published: Boston : Little, Brown, 2000, first Back Bay paperback ed., January 2002
- Reading group guide copyright 2013; excerpt from David and Goliath © 2013 by Malcolm Gladwell
- Includes a Reading Group Guide and a excerpt from the authors next book, David and Goliath
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction -- Three rules of epidemics -- Law of the few: connectors, mavens, and salesmen -- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime -- Power Of Context (Part Two): Magic number one hundred and fifty -- Case Study: Rumors, sneakers, and the power of translation -- Case Study: Suicide, smoking, and the search for the un-sticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath
- Control code
- ocn870904019
- Dimensions
- 21 cm
- Extent
- xii, 301 pages, 7 pages
- Isbn
- 9780316346627
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)870904019
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.yumalibrary.org/portal/The-tipping-point--how-little-things-can-make-a/C8YBiFOsfjo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.yumalibrary.org/portal/The-tipping-point--how-little-things-can-make-a/C8YBiFOsfjo/">The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.yumalibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.yumalibrary.org/">Yuma County Library District</a></span></span></span></span></div>
