Coverart for item
The Resource Transcultural marketing : building customer relationships in multicultural America, by Marye Tharp

Transcultural marketing : building customer relationships in multicultural America, by Marye Tharp

Label
Transcultural marketing : building customer relationships in multicultural America
Title
Transcultural marketing
Title remainder
building customer relationships in multicultural America
Statement of responsibility
by Marye Tharp
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Tharp, Marye C
Dewey number
658.8/12080973
Index
index present
LC call number
HF5415.332.M56
LC item number
.T48 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Minority consumers
  • Marketing
  • Target marketing
  • Customer relations
Label
Transcultural marketing : building customer relationships in multicultural America, by Marye Tharp
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Crossing cultural borders at home: transmigration
  • Who do you want to be today? Choosing products, creating identities
  • Transcultural marketing: developing a cultural values proposition
  • U.S. Hispanics: cultural roots unite a diverse group
  • Age differences create unique consumer subcultures
  • African Americans: ethnic roots, cultural diversity
  • Sexual orientation as community boundary: LGBT Americans
  • Asian Americans: realizing the "Asian-American dream."
Control code
ocn864703516
Dimensions
24 cm
Extent
xiv, 388 pages
Isbn
9780765643001
Isbn Type
(pbk. : alk. paper)
Lccn
2013047525
Media category
unmediated
Media MARC source
rdamedia
Other control number
40023929855
System control number
(OCoLC)864703516
Label
Transcultural marketing : building customer relationships in multicultural America, by Marye Tharp
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Crossing cultural borders at home: transmigration
  • Who do you want to be today? Choosing products, creating identities
  • Transcultural marketing: developing a cultural values proposition
  • U.S. Hispanics: cultural roots unite a diverse group
  • Age differences create unique consumer subcultures
  • African Americans: ethnic roots, cultural diversity
  • Sexual orientation as community boundary: LGBT Americans
  • Asian Americans: realizing the "Asian-American dream."
Control code
ocn864703516
Dimensions
24 cm
Extent
xiv, 388 pages
Isbn
9780765643001
Isbn Type
(pbk. : alk. paper)
Lccn
2013047525
Media category
unmediated
Media MARC source
rdamedia
Other control number
40023929855
System control number
(OCoLC)864703516

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