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The Resource Creating a sustainable brand : a guide to growing the sustainability top line, Henk Campher

Creating a sustainable brand : a guide to growing the sustainability top line, Henk Campher

Label
Creating a sustainable brand : a guide to growing the sustainability top line
Title
Creating a sustainable brand
Title remainder
a guide to growing the sustainability top line
Statement of responsibility
Henk Campher
Creator
Author
Subject
Language
eng
Summary
Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there
Member of
Cataloging source
EYM
http://library.link/vocab/creatorName
Campher, Henk
Dewey number
658.8/27
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7 C36 2014
Literary form
non fiction
Nature of contents
bibliography
Series statement
DōShorts
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Relationship marketing
  • Customer loyalty
  • Sustainability
Target audience
specialized
Label
Creating a sustainable brand : a guide to growing the sustainability top line, Henk Campher
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical reference (page 83)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The changing world of a sustainable brand -- 2. The birth of a brand -- 3. The anatomy of a sustainable brand
Control code
on1004658200
Dimensions
21 cm.
Extent
83 pages
Isbn
9781910174067
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1004658200
Label
Creating a sustainable brand : a guide to growing the sustainability top line, Henk Campher
Publication
Copyright
Bibliography note
Includes bibliographical reference (page 83)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The changing world of a sustainable brand -- 2. The birth of a brand -- 3. The anatomy of a sustainable brand
Control code
on1004658200
Dimensions
21 cm.
Extent
83 pages
Isbn
9781910174067
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1004658200

Library Locations

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