Coverart for item
The Resource Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage, Daniel C. Esty and Andrew S. Winston

Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage, Daniel C. Esty and Andrew S. Winston

Label
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage
Title
Green to gold
Title remainder
how smart companies use environmental strategy to innovate, create value, and build competitive advantage
Statement of responsibility
Daniel C. Esty and Andrew S. Winston
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Esty, Daniel C
Dewey number
658.4/083
Illustrations
illustrations
Index
index present
LC call number
HD30.255
LC item number
.E88 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
Winston, Andrew S.
http://library.link/vocab/subjectName
  • Industrial management
  • Corporations
  • Business enterprises
Label
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage, Daniel C. Esty and Andrew S. Winston
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 321-348) and index
Contents
Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play
Control code
ocm70335029
Dimensions
24 cm.
Extent
xv, 366 p.
Isbn
9780300119978
Isbn Type
(cloth : alk. paper)
Lccn
2006022012
Other physical details
ill.
System control number
(OCoLC)70335029
Label
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage, Daniel C. Esty and Andrew S. Winston
Publication
Bibliography note
Includes bibliographical references (p. 321-348) and index
Contents
Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play
Control code
ocm70335029
Dimensions
24 cm.
Extent
xv, 366 p.
Isbn
9780300119978
Isbn Type
(cloth : alk. paper)
Lccn
2006022012
Other physical details
ill.
System control number
(OCoLC)70335029

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